Case Study: Academy of Management boosts media visibility and thought leadership with Reputation Partners

Academy of Management earns 660+ U.S. media mentions with Reputation Partners

The Academy of Management, a global association for management research, engaged Reputation Partners to strengthen its connection with members and elevate its public presence. Their challenge was to increase visibility and media coverage of their timely research to aid in both member retention and new member recruitment.

Reputation Partners implemented a strategic communications campaign that included proactive media pitching and distributing bi-weekly research emails to journalists. This solution secured over 1,380 media mentions and significantly grew top-tier placements and expert interviews. The efforts by Reputation Partners successfully positioned the Academy of Management as a global authority and a trusted source for expert insights.

Academy of Management