Case Study: Academy of Management boosts visibility and media coverage with Reputation Partners

Academy of Management drives 6.3k YouTube views with Reputation Partners

The Academy of Management (AOM), the world's largest global association devoted to management research, engaged Reputation Partners to provide communications support. Their challenge was to enhance brand awareness, visibility, and media coverage for their scholarly organization and its research.

Reputation Partners developed and executed the "AOM Scholars On…" expert panel series to bridge the gap between academic research and mainstream audiences. This solution resulted in 15 panels that garnered over 6,300 views and secured top-tier media coverage in outlets like The Wall Street Journal and Fortune. The program significantly increased engagement and visibility for AOM, directly resulting in 8 pieces of secured media coverage and involvement from 43 expert panelists.

Academy of Management