Case Study: Academy of Management boosts social media engagement with Reputation Partners

Academy of Management boosts engagement 199% with Reputation Partners

The Academy of Management, a preeminent professional association for management scholars, faced the challenge of its social media channels lacking an overarching thematic strategy to amplify its research with external business audiences. It engaged Reputation Partners to develop a comprehensive digital strategy that would integrate with its media relations program.

Reputation Partners implemented a solution that included a complete revamp of the Academy's digital platforms, the development of a social media playbook, and the creation of high-end digital content. The results were significant growth across all channels within a year, including a 279% increase in Facebook reach, a 94% increase in LinkedIn impressions, and a 106% increase on Twitter, exceeding all end-of-year goals.

Academy of Management