Case Study: Travel Media Group gains actionable guest-experience insights and streamlines reputation management with Repustate's aspect-based sentiment analysis

Travel Media Group - Customer Success Story

Travel Media Group, a hospitality marketing firm with over 30 years’ experience, faced an urgent need to replace a legacy reputation-management system to handle millions of user-generated reviews and social media posts and to improve workflow and guest-experience insights. To address this, Travel Media Group engaged Repustate and adopted Repustate’s aspect-based, AI-powered sentiment analysis platform.

Repustate delivered a customized solution with robust named-entity recognition that processes colloquial language, code-switching, emojis, hashtags and industry jargon across social channels and review sites, enriching metadata and surfacing topics and aspects. The platform enabled Travel Media Group to manage millions of reviews, generate accurate guest-experience insights for strategic marketing, and help hotel clients amplify brand reputation and stay ahead of the competition.

Travel Media Group

Jason Lee

Vice President of Product Development & Technology