Case Study: IF7 achieves actionable Gen Z social media sentiment insights with Repustate's video-AI analysis

IF7 - Customer Success Story

IF7, a New York–based marketing agency focused on Gen Z strategies for clients like Abercrombie & Fitch and Prime Video, needed deeper insight into social conversations across TikTok, YouTube, and other channels beyond vanity metrics. They engaged Repustate to provide a customer experience sentiment analysis solution—built for social media listening and powered by video AI—to surface whether impressions, comments, and reactions were positive, negative, or off-topic.

Repustate implemented an aspect-based sentiment analysis that classifies videos and comments, detects hashtags, emojis and social jargon, and synthesizes that data into digestible insights. The solution gave IF7 a comprehensive view of audience sentiment and the “secondary conversation” behind likes and views, enabling the agency to craft more targeted, result-driven digital marketing tactics and better communicate campaign impact to clients.

IF7

Harley Block

Chief Executive Officer & Co-Founder