Case Study: The Fight Against Alzheimer’s Association raises global Alzheimer’s awareness with Republica Havas

The Fight Against Alzheimer’s Association raises awareness with Republica Havas at 40,000 fans and wins 2 Cannes Lions

The customer, The Fight Against Alzheimer’s Association, faced the challenge of raising global awareness for a disease that affects millions. They partnered with the vendor Republica Havas on a marketing and awareness campaign.

Republica Havas created "The Name Confusion" campaign in collaboration with Racing Club, a major soccer team. The solution involved players taking the field wearing jerseys with the wrong names to symbolize the name confusion symptom of Alzheimer's. This was promoted on social media and executed during a live match with 40,000 attendees. The campaign was highly successful, earning two Cannes Lions awards for Republica Havas and the client.

The Fight Against Alzheimer’s Association