Case Study: NHS Greater Manchester drives smoking quit action with Republic of Media

NHS Greater Manchester drives 90% quit-action response with Republic of Media

NHS Greater Manchester faced the significant challenge of reducing its adult smoking rate, which at 15.4% was higher than the England average. Their goal was to become a smokefree city-region by 2030. To help achieve this, they partnered with Republic of Media to launch a high-impact public health campaign.

Republic of Media devised a multi-channel solution blending mass-reach TV and video with targeted digital, audio, and out-of-home placements to intercept smokers at key moments. This approach successfully drove widespread engagement and action. The campaign resulted in 90% of surveyed respondents stating they would take action, with 16% pledging to quit altogether. Downloads of the Smoke Free app also saw a massive 2441% increase during the campaign period.

NHS Greater Manchester