Case Study: Encore Group boosts ticket sales and audience targeting with Reptile

Encore Group reduces unsold tickets and improves conversion costs with Reptile

Encore Group, an integrated entertainment group, faced the challenge of effectively marketing its diverse roster of comedians and shows. To improve campaign targeting and reduce unsold tickets, they partnered with Reptile to implement an advanced instrumentation and tracking system.

Reptile's solution deployed a system to precisely track user engagement and segment audiences across the group's comedian websites. This allowed Encore Group to launch highly targeted, multi-platform advertising campaigns on Meta, Google, and TikTok. The architecture built by Reptile resulted in an optimized cost per conversion, a reduction in unsold tickets, and improved overall efficiency as each campaign builds upon an existing base of qualified audiences.

Encore Group (Groupe Encore)