Case Study: johnnie-O achieves streamlined wholesale ordering and boosted retail sales with RepSpark

How johnnie-O Dominated Custom B2B Order Volume by 744%

johnnie-O, a lifestyle apparel brand, faced challenges scaling its wholesale sales operations and supporting a growing field salesforce while keeping order accuracy and product information consistent. To address these issues, johnnie-O partnered with RepSpark and deployed RepSpark’s B2B sales and rep-management platform to modernize order capture and sales workflow.

RepSpark implemented a centralized catalog, mobile order-capture for reps, and consolidated reporting to streamline wholesale ordering and communication. As a result, johnnie-O reported measurable improvements in order turnaround time, reduced order errors, and increased sales-rep productivity and visibility across accounts thanks to RepSpark’s solution.

johnnie-O

Katie Daly-Benjamin

Chief Operating Officer