Case Study: TYR Sport achieves 160% growth in independent retail users and 43.7% B2B sales increase with RepSpark

How Implementing RepSpark Helped TYR Increase B2B Sales Growth +437%

TYR Sport, a performance swimwear brand founded in Huntington Beach in 1985, was struggling with fragmented sales order and inventory systems, a highly complex multi-currency retailer strategy, and limited reporting and forecasting visibility. To solve these challenges, TYR engaged RepSpark to provide an integrated B2B e-commerce and branded sales portal that could streamline order entry, inventory, pricing and promotions while giving reps and retailers self-service access.

RepSpark consolidated TYR’s systems into a single online platform with storefront functionality, product segmentation, multi-tier pricing management, digital catalogs, and enhanced reporting and forecasting. The RepSpark implementation delivered measurable business impact: +160% growth in independent retail users, +43.7% growth in B2B sales volume (January–April 2019; launched 828 in January), and an average order value of $1,366.

TYR Sport

Mary Sisson

Director of Operations