Case Study: Milk Makeup achieves 800% faster merchandising reporting and saves weeks of work with Repsly

Milk Makeup's Secret Weapon for Merchandising at Sephora

Milk Makeup, a New York–based cosmetics brand founded in 2016, relies on a seven-person field merchandising team to keep displays flawless across 200+ Sephora stores. Before using Repsly, the team tracked issues via individual emails, creating hundreds of messages each week that overloaded the team and forced the Director of Field Sales to spend up to half a day combing through reports instead of resolving problems or focusing on training.

Implementing Repsly’s mobile app replaced email write-ups with a customizable form that includes photos and automatic store tagging, giving real-time visibility and one-click sharing to HQ. The change consolidated hundreds of weekly emails into a single streamlined report, made reporting 800% faster, cut report-building time by 88% (saving more than five weeks annually), and boosted team quality and agility to support planned growth.

Milk Makeup

István Hrichak

Director of Field Sales