Case Study: UNREAL Candy achieves 22% increase in unit sales with Repsly

How UNREAL Candy Boosted Retail Sales by 22% with Repsly

UNREAL Candy, a Boston-based natural candy brand competing with much larger companies, needed to make the most of nationwide distribution across roughly 3,000 retail locations. Rapid growth meant using both a third‑party sales team and an in‑house intern force in the Northeast, creating visibility problems, inconsistent data between teams, and a need for an easy-to-use tool that required minimal training.

By adopting Repsly across both partner and internal teams, UNREAL centralized field data (photos, forms, notes), enabled real‑time feedback and reporting, and set activity goals from one consolidated dataset. The result was clearer execution and faster decision‑making — driving a 22% increase in unit sales in the Northeast/North Atlantic within months, while simplifying training and organizing more than 100 store visits per week.

UNREAL Candy

Jeremy Leblanc

Sales Manager