Case Study: Purity Organic achieves faster retail account wins with Repsly

How Purity. Organic is Winning New Accounts Faster in the Field

Purity Organic, a San Francisco–based organic beverage maker founded in 2003, needed to scale field sales while managing busy reps who visit multiple stores each day—often with different reps covering the same locations. The company relied on handwritten notes that had to be transcribed and shared, making it hard to maintain consistent account histories, coordinate visits, or quickly act on merchandising opportunities.

By adopting Repsly’s mobile CRM, reps can pull up instant visit histories, take tagged photos, and add notes from the field, creating a single, accessible record for each store. The intuitive app standardized data collection, reduced onboarding time, increased rep engagement, and gave managers real-time visibility—helping Purity Organic win new accounts faster, negotiate more shelf space, and improve overall sales performance.

Purity Organic

Dave Minnick

President