Case Study: Kraft Heinz achieves faster field sales visibility and 25% sales growth with Repsly

How Kraft Heinz Gets Instant Insights on Field Sales Execution Nationwide

Kraft Heinz, with nearly 100 sales reps across Canada, needed better visibility into field sales execution and promotional activity. Before Repsly, the team relied on email and word-of-mouth, which could take up to 12 weeks to turn incomplete store-level data into usable insights, making it hard to manage execution consistently nationwide.

Repsly helped Kraft Heinz get real-time field insights and take corrective action faster. After just one week, Kraft Heinz generated enough sales lift to cover the cost of Repsly for the entire year, and within two weeks national account sales rose by 25 percent. Promotional execution success also improved from 50 percent to nearly 90 percent.

Kraft Heinz

Magnus Rashid

Sales - Retail Manager