Case Study: Heretic Brewing Company doubles account visits with Repsly

How Heretic Brewing's Sales Team Doubled Account Visits With Repsly

Heretic Brewing Co., a craft brewery in Fairfield, California with a 50-person sales team, was hampered by a slow, hard-to-use CRM that left reps avoiding notes and led to wasted visits, missed tastings, and lost event opportunities. The team needed a user-friendly mobile system to capture customer history and streamline field work.

After adopting Repsly, reps began using customizable mobile forms to log visits, tastings, orders, mileage, and hours while managers gained real-time visibility through the back office. The result: visits per rep rose from about 5 to as many as 13 per day, conversion rates improved, reporting became faster, and overall sales efficiency increased.

Heretic Brewing Company

Joe Fulcher

Director of Sales