Case Study: Businesspod Doubles Sustainable Revenue Stream with Repsly

How Businesspod Doubled Its Sustainable Revenue Stream With Repsly

Businesspod, founded in Johannesburg in 2012 by Patrick De Beer and Duncan Boustead, began as a reseller of Google Apps and ZOHO CRM, leveraging their cloud software and FMCG experience. The company relied heavily on consulting revenue from long, resource-intensive CRM implementations, which limited the small team's ability to scale and kept income relatively flat.

Partnering with Repsly (then Salespod) gave Businesspod a purpose-built, mobile-first field team solution that was easy to sell, reliable, and required minimal local support. The SaaS model created annuity-based revenue, allowing rapid, sustainable growth: Businesspod doubled revenue in 2017, planned to double again in 2018, and established itself as a trusted provider across its territories.

Businesspod

Duncan Boustead

Founder