Case Study: Troops achieves 5x product tour engagement with Reprise

How Troops Increased Product Engagement by 5x

Troops, an enterprise software company providing a Salesforce automation tool, faced a significant challenge with a complex buyer journey. Their prospects wanted to interact with the product early in the sales process, but this was creating friction and making it difficult to demonstrate value quickly. To address this, they partnered with the vendor Reprise and leveraged its Replays product to create a solution.

Using Reprise, Troops built an interactive, guided product tour without any coding. This allowed prospects to experience the entire solution on their own time before speaking to sales. The implementation by Reprise was highly successful, leading to a 5x increase in product tour engagement and session times that were 2x longer than video content. This resulted in a healthier sales pipeline with more conversions and better-informed prospects, ultimately shortening the sales cycle.

Troops

Scott Britton

Co-Founder