Case Study: Leading Cookie And Cracker Company improves sales trend and availability with ReposiTrak Visibility & Analytics

Supplier Turned Trend Around Utilizing Visibility & Analytics

Leading Cookie And Cracker Company, a nationally well-known cookie and cracker brand, was seeing sales trend downward at a regional grocer, with especially weak contribution from the grocer’s top stores. ReposiTrak helped address this challenge with its Visibility & Analytics solution.

ReposiTrak provided monthly deep-dive analysis using custom grouping data to identify over- and under-performing products and locations, enabling the account team to adjust pricing and merchandising schedules. As a result, Leading Cookie And Cracker Company achieved a 21.8% improvement in annual sales $/cost and posted 2.6% YoY sales $/cost, compared with the grocery department’s -3.9% over the same period.