Case Study: Yankee Direct increases organic traffic with Reposition SEO and content marketing

Yankee Direct boosts organic traffic 69.78% with Reposition

Yankee Direct, a dominant reseller of Yankee Candles based in County Down, Northern Ireland, sought to improve its organic search performance for its e-commerce business. The company enlisted the services of Reposition for SEO and content marketing to achieve this goal and ensure long-term growth.

Reposition implemented a strategy using white hat SEO techniques, including on-page optimization, content marketing, and outreach. This solution successfully increased Yankee Direct's organic traffic by 69.78%, while also decreasing its bounce rate by 5%. Furthermore, the average length of each visit increased by 7% and average page views increased by 9%, demonstrating a significant improvement in user engagement. Reposition's work ensured the site remained unaffected by Google algorithm updates.

Yankee Direct