Reposition
51 Case Studies
A Reposition Case Study
Panacea Health Limited, a UK-based e-commerce company, faced the challenge of repositioning its online store to appeal specifically to healthcare practitioners rather than direct consumers. To achieve this, they partnered with the vendor Reposition for an SEO service to target the unique search terms used by practitioners.
Reposition implemented a solution focused on optimizing product pages for the exact keywords practitioners use, moving away from a standard category-based approach. They also conducted a comprehensive technical audit to fix site issues and performed link audits and building. As a result, Reposition helped Panacea Health achieve a 95% increase in organic traffic, improve keyword rankings by 68 positions, and decrease the bounce rate by 14%.