Reposition
51 Case Studies
A Reposition Case Study
Design Modo, a resource for digital designers and developers, came to Reposition with a challenge: their website was suffering from a gradual decline in organic traffic due to an apparent Google penalty. The vendor's penalty removal service was engaged to diagnose and fix this issue to stop the traffic decay.
Reposition's team identified an unusual problem with outbound links as the root cause. They deactivated the problematic hyperlinks and successfully submitted a reconsideration request to Google, which revoked the penalty. Following this solution, Design Modo's organic traffic increased by 61.79%, keyword rankings improved by 86%, engagement increased by 90%, and the bounce rate decreased by 14%.