Case Study: Apideck boosts outbound sales performance with Reply.io

How Reply supports Apideck's sales strategy

Apideck struggled to balance inbound and outbound sales while its team was stretched thin and spending too much time on manual prospecting tasks like lead finding, contact management, and follow-ups. To improve its outbound sales strategy, Apideck chose Reply’s sales engagement platform, Reply.io, because it offered AI-driven personalization, CRM integration, and strong support.

Reply implemented Reply.io with Apideck by integrating it into existing systems, training the sales team, and launching personalized multi-step campaigns backed by analytics and automation. The results were strong: open rates reached close to 90%, reply rates ranged from 15% to 28%, manual work dropped, and conversion rates increased significantly, making Reply a key part of Apideck’s sales strategy.

Apideck

Kristof Vanheusden

Senior Account Executive