Case Study: Keptify reduces cold calls 10x and boosts sales with Reply

How Reply Reduced the Number of Cold Calls and Increased Sales

Keptify is a UK-based SaaS that helps e-commerce stores boost sales through personalized automated follow-ups, but it struggled to reach prospects efficiently. Relying on MailChimp and 50–70 cold calls a day to get about five meaningful conversations, the team needed a better way to scale outreach and improve response rates.

By switching to Reply and using tailored templates, A/B testing and 3–4 automated follow-ups, Keptify increased first-email responses from ~5% to 15% and pushed overall reply rates toward 50%. The change cut daily cold calls by 10x, delivered more qualified warm calls (about 5 per 100 emails) and allowed the company to close more deals and scale sales without hiring extra reps.

Keptify

Adam Taylor

Senior Account Executive