Case Study: Keptify achieves 10x fewer cold calls and increased sales with Reply

How Reply reduced the number of cold calls and increased sales

Keptify is a UK re‑marketing specialist that helps e‑commerce stores lift online sales by up to 30%. Facing low engagement from MailChimp (≈5% responses) and needing 50–70 cold calls daily to generate about five meaningful conversations, the team needed a more efficient way to scale outreach.

By switching to Reply and using tailored templates, A/B testing and 3–4 automated follow‑ups, Keptify lifted first‑email responses to ~15%, achieved overall reply rates near 50% (with high open rates), and cut daily cold calls by tenfold. The change produced about 5 warm, qualified calls per 100 emails and enabled scalable sales growth without hiring extra reps.

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Adam Taylor

Kерtifу