Case Study: PR Army achieves rapid, scalable journalist outreach with Reply

How Reply is helping PR Army spread the truth about the war in Ukraine

PR Army, a volunteer organization working to spread accurate information about the war in Ukraine, needed a faster way to reach journalists at scale and manage outreach for rapidly developing news. Reply provided the Reply tool along with training, email-blast guidance, and support to help the team build a repeatable media outreach process.

Using Reply, PR Army created personalized email sequences with automated follow-ups and sent them from volunteers’ connected accounts, freeing time for research and witness/ ექსპert sourcing. Over 9 months, Reply helped PR Army run more than 50 campaigns to 1,500–2,000 contacts each; work that once took up to 5 days now takes about 10 minutes, enabling outreach every other day.

PR Army

Julia Petryk

Co-founder