Case Study: The Next Web achieves 74% open rates with Reply

How Reply helped The Next Web get open rates of 74%

The Next Web, a digital media company, needed a better way to manage and follow up on inbound leads from its conference prospectus downloads. Before using Reply, the team spent too much time manually chasing leads, and MailChimp was no longer ideal for sales-focused outreach.

Reply implemented an automated lead-routing and email sequence workflow, with Zapier sending leads to Pipedrive and Reply based on company size, followed by tailored two-email campaigns. The result was a more efficient sales process, less repetitive work for reps, and improved email performance, including open rates of 74%.

The Next Web

Markus Leming

Head of Commercial Operations