Reply
30 Case Studies
A Reply Case Study
Revenue Accelerator, a Vancouver-based sales consultancy that builds end-to-end sales systems for B2B SaaS and tech firms, was engaged by a young IoT company targeting manufacturers. The challenge was to quickly generate qualified pipeline, break into new industry verticals, and put a repeatable sales process in place without overburdening the client’s small team.
Revenue Accelerator built a three-part system—highly personalized ICP-driven lists (fuel), an experienced campaign lead (driver), and the Reply platform for scalable, intelligent email automation (machine)—paired with education-first messaging. The campaign produced a $400,000 pipeline within 45 days, delivered ~85% open rates and ~29% reply rates, secured meetings with major firms (e.g., 3M, Johnson & Johnson) and helped the client enter three new verticals, with ongoing nurturing planned to convert passive prospects.
Gabriel Padva
Chief Revenue Officer