Case Study: pr.co achieves reply rates of over 65% with Reply

How Reply Helped pr.co Get Reply Rates of Over 65%

pr.co, a PR and communications company, needed a better way to make cold outreach feel personal and build real relationships with journalists rather than relying on mass email campaigns. Working with Reply, pr.co focused on personalized email outreach and a more empathetic approach to prospecting.

Reply helped pr.co refine its cold-email strategy by emphasizing research, personalization, and connection first. The result was reply rates of over 65%, showing measurable success from Reply’s approach and tools for outbound email engagement.

pr.co

Sjors Mahler

Director Sales & Growth