Case Study: The Resource Group achieves 94% open rates with Reply

How Reply helped entrepreneur Adrian Tan get open rates of 94%

The Resource Group, co-founded by Adrian Tan, needed a better way to run outreach for hiring, content, and new service promotions without sending repetitive follow-ups manually. Using Reply, the team wanted to automate email sequences while keeping the communication personal and timely.

Reply helped The Resource Group set up automated drip campaigns with pre-recorded scripts, reply-triggered stop rules, and integrations like Zapier and Mailchimp. The result was highly efficient outreach with strong engagement, including reported open rates as high as 94%, while saving time and helping the team focus on more strategic work.

The Resource Group

Adrian Tan

Co-founder