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Case Study: Business RadioX achieves open rates of up to 70% with Reply
A Reply Case Study
How Business RadioX got open rates of up to 70% with Reply
Business RadioX, an online radio network focused on sharing positive business stories and interviews with entrepreneurs and business leaders, needed a faster way to find guests for its shows. Michael Greenberg, who helped open a studio in St. Louis, was spending 5 to 10 hours a week manually researching leads and sending personalized cold email invitations, which made it hard to keep the schedule full.
Business RadioX turned to Reply’s sales automation tool to streamline outreach and reduce the manual workload. By combining Reply with outsourced LinkedIn lead generation plus RSS feeds and business intelligence APIs for prospecting and data enrichment, Michael was able to build a more efficient lead process and get exactly what he was looking for, with open rates reaching up to 70%.
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Business RadioX
Michael Greenberg
Owner