Case Study: Walk & Earn App in Sweden achieves lower CPI and efficient growth with REPLUG

Walk & Earn App in Sweden cuts CPI by 37.1% with REPLUG

The customer, a leading walk & earn mobile app in Sweden, faced the challenge of efficiently scaling its user acquisition in the highly competitive German market. Their goals were to decrease their cost per install for profitability and improve their app's local offering. They engaged the vendor, REPLUG, for its full-service mobile app marketing expertise to address these challenges.

REPLUG implemented a comprehensive solution that included an in-depth mobile app audit and a new paid acquisition strategy focused on user-generated content and value-driven communication. This approach led to a significant 37.1% decrease in overall cost per install and a 43% reduction in Facebook cost per install, all while enabling a 120% increase in media spend.

Walk & Earn App in Sweden