Case Study: Tiimo unlocks full iOS visibility and boosts revenue with REPLUG

Tiimo doubles weekly paid subscriptions with REPLUG

Tiimo, a visual daily planning app for neurodivergent individuals, partnered with REPLUG to address challenges in its iOS user acquisition. The app had a solid foundation but needed to refine its tracking and data clarity. Specific challenges included an unconfigured SKAN 4.0 setup, disabled Meta web-to-app attribution, and a lack of standardization in its AppsFlyer event mapping.

REPLUG implemented a comprehensive technical solution, activating SKAN 4.0, enabling Meta's web-to-app tracking, and standardizing attribution across all channels. This restored full cross-platform visibility and gave Tiimo's team confidence in their data. The results were immediate and significant, including a 2x increase in weekly paid subscriptions and up to a 360% reduction in CPA on Meta campaigns.

Tiimo