Case Study: RedBit Games scales Jelly Juice globally with REPLUG

RedBit Games boosts iOS revenue 40% with REPLUG

RedBit Games, a leading game developer from Italy, faced challenges in scaling user acquisition and improving ROAS for their match-3 mobile game, Jelly Juice. Their growth was capped by a heavy reliance on a single channel, Meta, and they needed a partner to help expand their efforts. They approached the full-service mobile app marketing agency REPLUG for a performance marketing solution.

REPLUG implemented a comprehensive solution that began with an audit and optimization of their MMP and SKAN setup for accurate tracking. The team then executed a multi-channel strategy, testing and scaling across platforms like Google, TikTok, and programmatic. A key tactic was using AI-driven creatives and UGC for localization and efficiency. This approach led to a 40% increase in iOS revenue, an 87% increase in Android revenue, and an 18.3% increase in paying users, all while scaling the media budget 5x with a higher ROAS.

RedBit Games