Case Study: Multipolls achieves 273% ROAS and diversified growth with REPLUG

Multipolls scales growth 191% and reaches 273% ROAS with REPLUG

Multipolls, an app that allows users to earn income through quick polls, faced challenges in scaling its user acquisition. The company was over-reliant on Google Ads and lacked the advanced tracking needed to measure performance and balance growth with profitability. They partnered with the full-service mobile app marketing agency REPLUG to address these issues.

REPLUG implemented the Singular MMP for accurate tracking and conducted deep cohort analysis to optimize for profitability. They diversified Multipolls' advertising across new channels like TikTok, Moloco, and Facebook, and introduced a UGC-driven creative strategy. This solution led to a 74% revenue growth and achieved a 273% cohorted ROAS, allowing Multipolls to scale its ad spend by 191% efficiently.

Multipolls