Case Study: Multipolls achieves global discoverability growth with REPLUG's data-led ASO optimizations

Multipolls boosts iOS visibility 93.4% with REPLUG

Multipolls, a mobile survey app from Bohemian Research, faced challenges scaling its organic visibility globally. Operating in highly competitive and saturated markets like the US and Brazil, the app suffered from low discoverability for key search terms, which prevented a steady flow of organic installs. To address this, they partnered with REPLUG to build a consistent and scalable App Store Optimization (ASO) strategy.

REPLUG implemented a data-led ASO solution that included a global localized strategy for metadata, visual asset optimization through A/B testing, and an install-led approach to keyword prioritization. This strategy resulted in massive visibility increases, including a 93.4% boost on iOS in the US and a 216.6% visibility boost on iOS in Brazil. REPLUG's work also led to significant keyword ranking jumps and measurable conversion rate improvements, successfully scaling Multipolls' organic growth into multiple new markets.

Multipolls