Case Study: Le Figaro scales app installs and retention with REPLUG's Xiaomi OEM advertising

Le Figaro boosts installs 65.68% WoW with REPLUG

The customer, Le Figaro, a prestigious French news publication, faced challenges in scaling its mobile app user acquisition amidst a competitive market while maintaining cost efficiency and improving user retention. They partnered with the vendor REPLUG to leverage Xiaomi's OEM advertising ecosystem to reach high-intent users.

REPLUG implemented a precision targeting and multi-placement strategy across Xiaomi's native apps and stores. Through continuous creative testing and optimization, REPLUG helped Le Figaro achieve a 65.68% increase in installs week-over-week while also reaching high retention rates of 34.9% for month one and 24.3% for week two.

Le Figaro