Case Study: KptnCook achieves scalable growth and higher ROAS with REPLUG

KptnCook boosts iOS ROAS by 1338% with REPLUG

KptnCook, a fast-growing recipe and meal-planning app, partnered with REPLUG to scale its premium subscriber base through paid user acquisition. Their challenge was an over-reliance on Google and Meta, minimal creative iteration due to resource constraints, and a lack of deeper funnel tracking that led to higher unit costs on iOS.

REPLUG implemented a solution that included diversifying channels to TikTok and others, rebuilding campaigns for funnel-based optimization, and instituting a system for continuous creative testing. This strategy resulted in a 15.9% decrease in cost-per-trial, a 17.5% decrease in iOS CPI, and a remarkable 1338% increase in iOS ROAS, successfully turning iOS into a dependable growth engine for KptnCook.

KptnCook