Case Study: InvoiceASAP boosts organic visibility and downloads with REPLUG's ASO strategy

InvoiceASAP increases organic downloads by 33% with REPLUG

InvoiceASAP, a leading mobile invoice solution, sought to increase its organic visibility and conversion rate on the app store while beginning paid user acquisition. They partnered with the full-service mobile app marketing agency REPLUG to meet this challenge and improve their organic reach and number of downloads.

REPLUG implemented a comprehensive App Store Optimization (ASO) strategy that included an in-depth audit of the store pages, cross-localization to improve keyword rankings, and a complete redesign of the visual communication and screenshots. This solution significantly increased visibility and conversion, resulting in a 56% increase in iOS focus keywords visibility, a 129% increase in iOS organic conversion rate, and a 33% increase in organic downloads for InvoiceASAP.

InvoiceASAP