Case Study: InvoiceASAP achieves lower acquisition costs with REPLUG

InvoiceASAP cuts cost per install by 76% with REPLUG

InvoiceASAP, a leading mobile invoice solution, approached REPLUG to professionalize and scale their user acquisition. Their challenge was to reduce their cross-platform customer acquisition costs, increase the number of verified businesses, and receive support with their mobile measurement partner (MMP) setup.

REPLUG implemented a holistic performance marketing solution. This included a martech audit, a cross-platform acquisition strategy on channels like Search Ads and Facebook, and the creation of new visual assets. REPLUG also tested over 10 Custom Product Pages to align ad and storefront messaging. This approach led to a 76% decrease in cost per install and a 78.2% decrease in cost per acquisition for InvoiceASAP.

InvoiceASAP