Case Study: Halbestunde achieves accurate iOS campaign measurement and higher revenue with REPLUG's SKAN consulting

Halbestunde increases SKAN installs by 140% with REPLUG

Halbestunde, a German sheet music reader app, faced challenges accurately measuring its iOS marketing campaigns and establishing a SKAN strategy after the iOS 14.5 update. This led to difficulties in strategic budget allocation and data discrepancies with their MMP, Adjust. They enlisted the consulting services of REPLUG to address these issues.

REPLUG implemented a holistic solution, establishing a measurement framework and setting up a 6-bit conversion value model for revenue events using the Adjust Conversion Hub. This provided clarity and confidence in their tracking. As a result, Halbestunde saw a 140% increase in SKAN installs and a 400% increase in revenue from their iOS campaigns.

Halbestunde