Case Study: Fonos achieves lower acquisition costs and more paying users with REPLUG

Fonos cuts CPI by 45% with REPLUG

Fonos, a leading mobile app for digital content and audiobooks in Vietnam, approached REPLUG with the challenge of scaling their paid marketing efficiently while decreasing their cost per acquisition for new subscribers. Their goal was to dominate the Vietnamese market and reach the Vietnamese diaspora abroad.

REPLUG implemented an omnichannel marketing approach, beginning with a correct setup of their MMP (AppsFlyer) for tracking and iOS 14/SKAN compliance. The team methodically tested new channels, audiences, and creative concepts. This performance-driven strategy, combined with optimizations in areas like app store onboarding, led to a significant impact: a 45% decrease in CPI, a 20.5% decrease in total CPA, and a 299% increase in paying users.

Fonos