Case Study: Ecosia boosts organic app installs with REPLUG

Ecosia boosts U.S. organic installs 40% with REPLUG

Ecosia, a search engine known for its eco-friendly mission and mobile browser, faced the challenge of relying almost exclusively on branded keyword traffic for its App Store visibility. To scale installs and reach new audiences in the highly competitive browser market, they partnered with the full-service mobile app marketing agency REPLUG to build a sustainable App Store Optimization (ASO) strategy.

REPLUG implemented a solution involving deep market research, long-tail keyword targeting, and a cross-localization strategy for the iOS store. This data-driven ASO approach delivered significant results, including a 40% increase in non-branded installs in the U.S. and a 30.6% increase in organic growth in the U.K., generating thousands of new monthly installs from search alone.

Ecosia