Case Study: Bohemian Research achieves 272% Day-28 ROAS with REPLUG and Singular

Bohemian Research drives 272% Day-28 ROAS with REPLUG

Bohemian Research, the team behind the Multipolls survey app, faced significant challenges in measuring their marketing campaigns due to improper tracking. Their rapid international expansion exposed the limitations of basic dashboards, creating data chaos and preventing them from understanding user value or scaling growth efficiently. They partnered with REPLUG and implemented the Singular MMP to fix their attribution and create a unified measurement framework.

REPLUG implemented Singular over five weeks, configuring cross-device tracking and building custom ROAS dashboards. This solution provided Bohemian Research with a single source of truth, enabling faster decisions through automated alerts. As a result, REPLUG helped them increase ad spend by 191% across 33 countries while achieving a 272% ROAS and a 74% jump in monthly revenue without increasing customer acquisition costs.

Bohemian Research