Case Study: Bitvavo achieves 240% non-branded install growth with REPLUG ASO

Bitvavo grows non-branded installs 240% with REPLUG

Bitvavo, a crypto and trading platform, faced the challenge of limited organic visibility for non-branded keywords in a highly competitive app store category dominated by large global brands. Their growth was primarily dependent on brand-related searches. To achieve sustainable organic expansion, they partnered with REPLUG for an App Store Optimization (ASO) strategy.

REPLUG implemented a solution involving in-depth competitive analysis, strategic keyword expansion, and creative A/B testing. This approach diversified Bitvavo's organic growth, resulting in a 150% increase in keyword coverage and the achievement of a #1 rank for the "crypto" keyword in the Netherlands. Furthermore, a creative test boosted their conversion rate to 3.20%, contributing to a 240% increase in monthly installs from non-branded searches.

Bitvavo