Case Study: BILD News boosts organic app visibility with REPLUG's ASO

BILD News lifts iOS organic CVR by 9.2% with REPLUG

BILD News, a leading German online and offline newspaper, partnered with REPLUG to professionalize its App Store presence. Their challenge was to identify new organic traffic opportunities and create a long-term App Store optimization (ASO) strategy for both iOS and Android.

REPLUG implemented a managed ASO service, performing an in-depth audit and providing ongoing optimizations over four months. This solution resulted in an 18.3% increase in iOS organic visibility, a 9.2% increase in organic CVR on iOS, and 345 new keywords ranked overall, significantly scaling the app's organic presence.

BILD News