Case Study: a leading ride-hailing service provider achieves 112% MoM install growth with REPLUG OEM marketing

A leading ride-hailing service provider boosts MoM installs 112% with REPLUG

The customer, a leading ride-hailing service provider, sought to expand its market penetration across over ten regions in Europe, Southeast Asia, and Latin America. Their challenge was to optimize their existing OEM and carrier partnerships to enhance user acquisition efficiency and effectiveness while maintaining an optimal cost per acquisition (CPA). They partnered with the vendor REPLUG to leverage its expertise in OEM marketing and dynamic placements optimization.

REPLUG implemented a solution that involved diversifying acquisition channels by testing a wide variety of OEM and carrier placements across partners like Xiaomi, Oppo, and Vivo. Their performance marketing team used a dynamic optimization strategy to quickly identify and scale the best-performing placements. This approach resulted in a 112% month-over-month growth in installs and delivered 61,000 first-time unique riders, significantly fueling the customer's efficient market expansion.