Case Study: Healthy Metal boosts conversion and revenue per visitor with Replo

Healthy Metal grows CVR 67% with Replo

Healthy Metal, a magnesium-focused health drink brand, faced the challenge of needing to rapidly test and iterate on their e-commerce pages without relying on developers or being constrained by the limitations and pricing of traditional platforms like Shopify. Their founder, Jose Vigo, prioritized speed and sought a solution that would give him complete control over the customer experience to strengthen their premium brand identity. He turned to the vendor Replo to build their entire website.

Using Replo's drag-and-drop editor and A/B testing tools, Healthy Metal implemented a systematic process to run countless tests on their landing pages. This solution enabled them to experiment with everything from banner colors to pricing and offer structures. The results were substantial, with Replo helping to drive a 67% increase in conversion rate, a 50% increase in profit per user, and a 54% increase in revenue per user on a key welcome offer page through rigorous testing.

Healthy Metal