Case Study: Zauberfein boosts ad performance with replient.ai comment management

Elevates Ad Campaign Performance Through Active Comment Management

Zauberfein, an Austrian brand of anti-mold spray, faced the challenge of managing its growing social media presence, which was being undermined by spam, harmful comments, and unanswered customer inquiries on its ad campaigns. To investigate the impact of this issue on advertising performance, the company partnered with replient.ai to utilize its fully managed comment management service.

replient.ai implemented a solution featuring real-time comment monitoring to hide spam and harmful content, alongside 24/7 responses to customer inquiries. In an A/B test, the managed campaign saw significant results, including a 60% increase in conversion rate, a 50% increase in ROAS, and a 55% increase in purchases. This demonstrates that proactive comment management by replient.ai directly boosted key performance metrics and built a more trustworthy environment for the brand.

Zauberfein

Mario Hofer

Head of Marketing