Case Study: The Mom Project boosts engagement and extends event impact with Rep Cap

The Mom Project drives 1,658 attendees and 6,000+ comments with Rep Cap

The Mom Project, a talent marketplace for women and mothers, faced challenges in producing and staffing their live online ReCharge Summit. This included integrating a pre-recorded keynote from Rachel Roy and a limited budget for creating post-event content. They hired Rep Cap for virtual event production services to ensure a smooth live experience and to develop a sophisticated content campaign afterwards.

Rep Cap managed the live production on the Hopin platform, seamlessly blending pre-recorded and live elements. Following the event, they created written summaries, social content, and a highlight reel from the footage. The Rep Cap team helped the summit attract 1,658 attendees who left over 6,000 comments. The post-event content continued to provide greater exposure for The Mom Project's brand long after the live event concluded.

The Mom Project