Case Study: SharpenCX refreshes its brand and relaunches its website with Rep Cap

SharpenCX launches a redesigned brand and website on an aggressive timeline with Rep Cap

The customer, SharpenCX, an AI contact center software company, faced the challenge of having a brand identity that no longer matched its industry-leading contact-center-as-a-service (CCaaS) platform. They needed to quickly refresh their external branding to better reflect their strengths in a highly competitive market as they prepared for a major sales push. The vendor, Rep Cap, was engaged to address this challenge.

Rep Cap implemented a brand refresh, which included updating the logo, tagline, messaging, and website design. The solution incorporated elements of the previous branding in a more modern way. Rep Cap successfully launched the redesigned brand and website on the client's aggressive timeline. The result was a new website that introduces visitors to SharpenCX's quality user experience from their very first interaction with the brand.

SharpenCX